![]() ![]() In this link, there’s no mention at all of which zoo it is or its brand name. Using a generic link shortener may seem like a good idea to keep your URLs brief, but it makes for a very forgettable link. The same is also true of offline marketing campaigns. Much better! Why limit your brand exposure by using a generic URL shortener? The image below shows how it could have looked with a branded link. The first version shows how the tweet uses a generic short link to share content. Take a look at the tweet shared below by Shopify. This is a huge missed opportunity for brand visibility and exposure. What they don’t realize is that if you use a link shortening tool most of the time your domain – and brand name – will no longer be visible. They do this simply to make their links shorter. You may be thinking, “Of course my brand name is on my links!” But many people use link shortening tools when posting on social media or sending emails. When sharing links online it’s imperative that you include your brand name in the link. Let’s begin with the first part of your link, which is the domain. So with this in mind, here are eight ways to increase your click-through rate by optimizing the links you share online. The domain, the top-level domain and the URL slug. Let’s talk about different ways you can increase the click-through rate of the links that you’re sharing – starting with the three elements of a link. How to increase click-through rate by optimizing your links Whether you add your link to a social media post, an email or a paid advertising campaign, you need to make sure people click on it. You could be the next Shakespeare, but if no one ever reads what you’ve written there isn’t much point. It can only make an impact if people actually read it… Let’s say you’ve created a ground-breaking piece of content, which will change the lives of those who read it. Got it? Great!īut why is click-through rate so important? In other words, if your link is viewed ten times but only clicked once, your click-through rate is 10%. What is click-through rate?Ĭlick Through Rate, or CTR, is the number of times a link is clicked divided by the number of times it’s viewed. However, one thing did strike me, none of them mentioned how the link that’s being shared can increase click-through rate.Īt Rebrandly, we’re the link management experts so I thought it would be a good idea to write about how you can use links to improve your click-through rate.īut before we get into it let’s talk about what exactly click-through rate is. ![]() Not surprisingly, I found endless articles about how to improve the click-through rate of your social posts, emails and advertisements. ![]() I thought it would be interesting to find out how to increase the click-through rate of our next post. Before sitting down to write a completely different article, I decided to do my usual research. ![]()
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